Capital Markets Corporate Instinctif Partners Life Sciences

GE Healthcare

How do we simplify the complex messaging behind a business?

Challenge:
To simplify the complexity and messaging behind GE Healthcare’s $4 billion life sciences business. Globally communicate their offerings to generate significant commercial interest.

Action:
We developed messaging and visual concepts to reinforce the core messages and provided implementation guidance to make them come alive. We drove dissemination of the new messaging through multiple direct channels and via GE Healthcare’s global communications network.

Result:
We created focused messages that simply explained what they provide to the life sciences industry.

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