Capital Markets Corporate Instinctif Partners

Brown Shipley

How do we build the brand of one of the UK’s most prestigious private banks?

Challenge:
A prestigious private bank with client offices across the UK providing core wealth management services for high net worth clients, Brown Shipley required a modernisation in its communications strategy and assistance refining its brand identity.

Action:
We secured high-level media platforms for Brown Shipley economists generating coverage on macroeconomic issues. We promoted Brown Shipley’s offering in specialist financial publications, as well as media outlets read by key intermediaries. We positioned Brown Shipley’s employees as opinion leaders in their respective sectors, through the creation and distribution of specialist publications.

Result:
Full preparation for ‘crisis communications’ during potential M&A activity: messaging, media relations and Q&As. The growth strategy of bank is now understood within business media without committing to specific examples or naming acquisition targets. Brown Shipley employees are now more aware of the bank’s philosophy and feel united under the brand, and the brand itself is now more widely known, with its leadership regularly providing comment on salient issues in finance and wealth management.

Search