Instinctif Partners Asia invests in growth with senior hire

Instinctif Partners, one of the fastest growing global business communications consultancies, has appointed Crystal Chan as Partner – General Manager to their Hong Kong office, in line with the company’s plan to expand their international presence.

This hire comes on the back of some major client wins for the team in Greater China, such as Du Pont, World First, Jupiter Asset Management, Guangdong Radio and Television and Hong Kong Arts Development Council, among others.

Crystal has extensive experience in corporate reputation, stakeholder engagement, crisis management and strategic communications. She joins Instinctif from The Women’s Foundation where she was Communications Director, working closely with corporate sponsors such as Facebook, Bloomberg and Kering. Prior to that, she was Corporate Affairs Director at Alibaba Group. She has also held senior roles at communications consultancies including Bell Pottinger, Brunswick Group and iPR Ogilvy.

Uhi Hui, Managing Partner, Greater China said: “This year is set to be our biggest yet and we are seeing more and more of our business come from our international teams. Crystal brings a wealth of experience from corporate and financial communications, and she will be a critical part of our team in Hong Kong as we continue to grow, ensuring our offer is ahead of the game.”

Crystal Chan, Partner – General Manager, Hong Kong, said: “It is my honour to join Instinctif Partners. I look forward to working with the strong local and global teams to expand our corporate and financial communications offering in Asia, in order to better serve our esteemed clients across the world.”